~ Dig For Joy ~
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    • Home
    • Education & Wellness
    • Herbal Products
    • Farming & Ecoculture
    • About / Contact
~ Dig For Joy ~
  • Home
  • Education & Wellness
  • Herbal Products
  • Farming & Ecoculture
  • About / Contact

Meet the Team

Alexander Westmacott: Head of Crop Production, and Farm Management

As well as having lived and worked on his family farm in Hampshire for much of his life, Alex holds an undergraduate degree in Biology from the  University of Oxford, a master's degree in Business Strategy, Politics  and the Environment from Birkbeck College, University of London, and a research master's in the philosophy of agriculture from the  European Graduate School.


Alex is also the creator of the 'Locally-Oriented Agriculture Model' (LOAM), which guides all the activities at the Dig For Joy farm. Read more about it here.

Ania Siuba: Head of Herbal Remedies and Retreats

With a background in business and marketing, Ania brings her passion for herbal medicine to developing products and branding, as well as organising herb workshops, wellness classes and retreats.

Frances Russell: Head of Finance and Long-Term Strategy

Anne has a lifetime of experience living and working on her family farm, guiding its long term development and strategy. She is the primary funder behind the Dig For Joy project, and is a key decision maker in all long-term strategic decisions.

Our Philosophy

A Vision of Healing

"How we spend our days is, of course, how we spend our lives"

- Annie Dillard


At Dig For Joy, we believe that meaningful work is not just about what we produce, but the way we chose to move through each day.


Rather than following a rigid business plan, our goal is to enact a process—a daily rhythm, guided by core principles, that allows the work to be both effective and emotionally sustainable.


We aim to be a healing-centered project: healing for the land, for communities, and for ourselves. 


Beginning with Vision


We envision a world in which all human beings are enmeshed in collaborative relationships with each other and with nature, and in which farms play a key role as the connective tissue holding these relationships together.


Our work begins with this vision—not as something we have invented, but rather as something we have been shown. Rather than attempting to impose the 'best' way of doing things, our aim is to try to listen and respond to what nature, the land and our community needs from us, one day at a time. 


We do not claim to be the best at anything, but instead aim to do our best for our communities. 


Our Three Core Principles 


"All I know is that I know nothing"

- Socrates


1. Simplicity


In social, environmental, and farming-based work there is always more to do. Our goal is the healing of nature and our community, but this is an endless process. Becoming overwhelmed is an inevitable outcome. 


Simplicity can help to give us room to breathe. It means reducing clutter - logistical, emotional, digital, and otherwise - while prioritizing what matters most. It allows space for reflection, adaptability, and joy.


2. Kaizen (Continuous Improvement)


We believe in small, steady steps. Inspired by the Japanese concept of Kaizen, we practice daily improvement—not by striving for big wins, but by consistently tending, refining, learning.


This keeps us grounded, reminding us that consistency is more important than intensity -  it’s about showing up, day after day, with care and attention. In nature-based work, this also helps us to align with the seasons and cycles - the ebb and flow - of life, by responding to it day by day, a little at a time.


3. Delegation & Collaboration


Delegation is about trust and co-creation. We aim to make space for others to step in, take ownership, and bring their own gifts and skills. Collaboration helps us share the weight of the work and avoid burnout.


By working with others, we aim to weave a community that is more resilient, more diverse, and more joyful.


Working Towards Healing


This process—vision-led, simple, gradual, and shared— helps to create the conditions for healing.


We always aim to hold space for catharsis. Our work is physical, earthy, and rooted in nature. As we dig, plant, compost, and harvest, we are also metabolizing our inner landscapes.


There is room here for emotion. For grief, joy, exhaustion, inspiration. For the release of what no longer serves us, and the emergence of something new.


And this is a collective experience - we are healing not only ourselves, but our relationships, our communities, and the natural systems we are part of.


Without the grounding principles of simplicity, kaizen, and collaboration, it’s easy to get lost in outcomes—metrics, products, productivity. But when we follow our process, the work itself becomes transformational. This is our path, and we invite others to walk it with us.

The Locally-Oriented Agriculture Model (LOAM)

We are guided in our agricultural and community activities by a simple model developed by our founder, Alexander Westmacott.


The  Locally Oriented Agriculture Model (LOAM) is a tool for keeping us  rooted in our local communities - both human and non-human.


It helps us to adapt to the needs of our stakeholders, without imposing our own ideas about the 'best' way of doing things.


Follow the link below to read all about how we are applying the model in our blog.

Learn More

Copyright © 2025 Dig For Joy - All Rights Reserved. 'Dig For Joy' is a registered trademark.

Header image by Steve Grundy

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